Just finished shooting in Southern California for Izod and Tehama. We had to dodge some raindrops, but enjoyed the greenery just the same. Here's a taste.
Tuesday, December 22, 2009
Tuesday, December 1, 2009
Native Eyewear Catalog
Well, I've just gotten my hands on the Native Eyewear 2010 catalog and it looks great!! Many thanks to everyone involved in the project.
Motive (Denver) produced the shoot in Seattle back in August, and also handled all of the design work on the catalog. We were involved early on in the project and the final product really shows what a great concept, great organization, great communication can accomplish. Matt Statman and the rest of the Motive team really listened to us when it came to explaining what it would take to create the images we all wanted, and then, they gave us the time and the resources to make it all happen. Native Eyewear and Motive are both to be commended for sticking to there original ideas and making sure the printed piece reflected the image Native wanted to convey. Too often, design-by-committee and lack of a clear vision result in a boring final product, but not in this case.
Early on, we discussed the creative vision for this book and agreed on the gritty/urban feel that we wanted to carry through all of the images. Seattle presented a great variety of locations that fit this feeling and we scouted and planned the shoot days based on optimizing the look and feel we wanted.
Once we had our plans in place, we followed a group of athletes around Seattle for most of a week, while they pulled-off some great tricks, we all dodged the cops and came away with an exciting set of images for Native.
Here are a few of the images from the project, a few more scattered through the studio website.
Monday, October 19, 2009
Hangin' in Harlem
Monday, August 31, 2009
Pearl Izumi print ads via Pocket Hercules
Earlier in the summer we had some fun producing a set of images for a Pearl Izumi advertising campaign. The ads for the Louisville (CO) based apparel manufacturer were created by Pocket Hercules (Minneapolis). The initial ads ran during the Tour de France and follow up versions are currently running in national cycling publications.
The humorous campaign is built around the International Federation of Apparel Compliance (IFAC), and it's crackdown on performance enhancing apparel produced by the Pearl Izumi Speed Shop. The images we created show various scenes of naked cyclists having recently been busted and stripped of their illegal apparel, while IFAC's Bernard LaBoeuf proudly displays the confiscated items in an evidence bag.
It was a team effort to create the various scenes, led by Pocket's creative director, Jason Smith. All of the images were created locally near the Pearl Izumi headquarters in Louisville.
Check out the video for the IFAC here.
Here are three of the final ads, as well as a few behind the scenes photos (see previous post).
Friday, August 21, 2009
Run, Tera, Run!
Colorado's own Tera Moody will toe the line for the marathon in Berlin on Sunday representing our country in the World Championships.
Tera is great runner who's gotten some notoriety in Runner's World lately for her chronic insomnia, hopefully she has a great race on Sunday and the real story becomes her top performance at the world champs.
Tera and I got together in June on a whim to take advantage of the great stormy skies we were having every afternoon. Here are a few images we were able to make before getting drenched.
Monday, August 3, 2009
For real. You can feel the difference, can't you?
Are you like me? Are you tired of being fed crappy fake images? CGI movies and Photoshop Frankensteins. In the digital world, anything is possible, and we are saturated with created realities that do nothing but make us doubt what is real.
Don't forget that there are amazing people out there, doing spectacular things, it's an insult to their hard work to assume that we need to improve upon their feats. If you're skilled enough to capture the real, there is no need for the unreal.
If you need a dose of the genuinely spectacular, here are a few images, created 100 percent in-camera. Real location, real skies, and real athletes going balls out! And yes, real rocks, flying through the air... I've got the bumps on my head to prove it.
Don't forget that there are amazing people out there, doing spectacular things, it's an insult to their hard work to assume that we need to improve upon their feats. If you're skilled enough to capture the real, there is no need for the unreal.
If you need a dose of the genuinely spectacular, here are a few images, created 100 percent in-camera. Real location, real skies, and real athletes going balls out! And yes, real rocks, flying through the air... I've got the bumps on my head to prove it.
Triathlete's World cover
Monday, July 6, 2009
Lights, cameras... handcuffs?
Thursday, June 4, 2009
Getting the L.E.D. out
Tuesday, May 12, 2009
Tuesday, March 24, 2009
NWBA Portraits
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